Demand Generation Marketing Expert
Are you a B2B Demand Generation/Growth Marketing professional looking to take your skills to the next level? ReSource Pro is seeking a Demand Gen/Growth Marketing Expert to join our Marketing Team. This is a highly collaborative, hands-on, and metrics-oriented role for an individual who thrives in digital & demand generation.
Your role...
The Expert, Growth Marketing manages the development, execution, and analysis of customer and prospect multi-channel campaign programs, including the deployment of revenue-driving campaigns, ensuring strategic growth and lead objectives are met. This position will project manage the creation of campaign assets, translating strategic visions of vertical GTMs, ABM and client growth objectives into results-oriented programs.
In 6 months you will:
- Produce, manage, and execute marketing campaigns across multiple channels including PR, digital, events, email, paid media etc.
- Support vertical leads and ABM manager with campaign best practices and channel strategies, identifying opportunities to weave campaigns together across channels and meet revenue targets.
- Translate strategies identified by leadership across marketing and revenue to create and manage campaigns, ensuring execution and results aligns with established goals.
- Collaborate with marketing and revenue operations teams to measure and report on key metrics from all campaigns and activities, identifying wins, loses, and opportunities for improvement.
- Analyze campaigns including any component that is customer facing and ensure any singular channel campaign strategy is developed into an over-arching theme/message – hitting on multiple channels.
- Project management of all campaigns and growth initiatives, and ensure teams are activated across marketing to effectively meet deadlines and meet KPIs.
- Manage cross-functional campaign communication, ensuring understanding of activities in market and the impacts toward KPIs are clear and concise.
- Effectively lead in campaign and demand best practices through collaboration process with internal teams on activities related to driving revenue and growth goals of ReSource Pro.
- Establish best practices, ideas, and executional alignment to enhance growth strategies using marketing campaigns.
- Collaborate with internal and external teams to develop, monitor, and improve strategic marketing initiatives.
- Support in development of competitor analysis, customer testimonials, and other items needed to effectively execute growth initiatives.
What you need to be successful...
- 7-10 years of experience with B2B Growth Marketing
- 5+ years of experience managing and executing growth/demand generation campaigns
- Insurance industry experience a plus
- Experience utilizing Marketo/Pardot, Salesforce, Google suite, SEMrush, and Figma, or similar program required.
Your Compensation…
Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $62,605 - $110,000.
The salary range may vary based on the specific geographic location in which the candidate resides.
Your benefits and perks...
- 100% paid Employee Healthcare on Day 1
- Eligible for all medical, dental, and vision benefits on Day 1
- 401k with employer match, vested on Day 1
- Healthy work-life balance with normal workday hours
- Generous PTO plan with paid holidays + floating holidays
- Development and Growth opportunities
- Opportunity to contribute to the future of an expanding, global organization
Your Interview Process…
To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom.
The standard interview process includes:
- Behavioral Interview with Talent Acquisition
- Online talent assessment
- Hiring Manager interview
- Stakeholder interviews
- Practical Assessment & Team Interview
Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process.
About ReSource Pro:
Focused exclusively on the insurance industry, ReSource Pro is a trusted strategic operations partner to insurance organizations seeking to increase their productivity and profitability. With a global team of more than 10,000 employees, ReSource Pro operates at the critical intersection of people, process, technology, and data to serve more than 1,800 clients across the carrier, broker, and MGA segments – consistently earning a +96% client retention rate for over a decade. It offers expert advisory services, proven business process management optimization and transformative data and technology solutions. For the 15th time since 2009, it was recognized in 2024 by Inc. 5000 as one of the fastest growing companies in the US.
Equal Employment Opportunity Policy
ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.